by Amy LeForge | May 25, 2011 | Featured
Conventional wisdom has been that e-commerce sales conducted via mobile telephone don’t affect brick and mortar businesses. Now a report from PayPal shows that wisdom may be wrong. Instead of money that would have been spent via e-commerce anyway, mobile sales...
by Amy LeForge | May 22, 2011 | Featured
At the Social-Loco Conference in San Francisco this month, Google VP Marissa Mayer gave a keynote speech outlining the company’s vision for the social and local markets. You can read an article in Mashable about the event. The key phrase for me in that article...
by Amy LeForge | Mar 12, 2011 | Featured
After months of effort, Earnest Marketing launched at the Ionia Expo today. What a terrific day! We got up super early to get the booth all ready, and when 9am rolled around I was all set to meet all the great people who came to the expo. Marketing strategy for today:...
by Amy LeForge | Mar 9, 2011 | Featured, News and Trends
Cities propose outlawing telephone books It started in 2010 when the City of Seattle proposed charging telephone companies a per book fee, an annual licensing fee, and large fines for delivering unwanted phone books (specifically the yellow pages) to residents. Then...
